Say goodnight to the shellshocked battalion Huddled lowly and meek on the floor Say your prayers for the lives that lay broken By the curse of this merciless war Our children cry for their fathers Our mothers cry for their sons And our hearts cry out as the Last Post reminds us That war cannot ever be won Cross your fingers for Lovers returning Cross your hearts and hope never to die Keep...
Shit's changed: The Care Factor in Social Media
At the Connect Now forum in Sydney earlier this month, Gary Vaynerchuk presented his thoughts on the evolution of the new business imperative. He claims that the business that cares more will win. When Amazon bought Zappos.com for $928m in July last year, it surprised a few in the industry. Zappos, an online shoe retailer (and other stuff), does not compete on price. There are plenty of...
First thoughts on 'Promoted Tweets'
I don’t think there was anything particularly revolutionary or unexpected with Twitter’s announcement of the new Ad model yesterday. It’s similar to Google’s own model which means it will be familiar to most of us straight up. In essence, advertisers buy keywords on Twitter that link to their ads. This will first appear in Search, but will soon also be seen in the Tweet...
Participate with Purpose. Engage with Emotion
There were many great insights shared last week at ConnectNow in Sydney. A theme that most of the speakers touched on was the need to set goals and to engage audiences with a real purpose. A simple but timely reminder for many of us! Not all of us started out on Twitter, Facebook or LinkedIn with a purpose - a goal we hoped to achieve through interaction and engagement in a social networking...
Yvette Wants You to be Happy! Ummm, yeah... →
The Art of Listening in Social Media
Last week I spent 2 days at Connect Now (connectnow.net.au) which was perhaps one of the most satisfying and informative 2 days I’ve spent for a while. The line up of speakers was world-class: Brian Solis, Tara Hunt, Gary Vaynerchuck and Debs Shultz from the US; Gavin Heaton, Katie Chatfield, Laurel Papworth, Jim Stewart, Darren Rowse and Stephen Johnson adding weight from a local perspective. ...