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The Problem with Australian Politics 2010
The trouble with Australian politics these days is it has become vanillarised. There is little to distinguish policy or party. But more important than that, there is little distinguish soft leader from soft leader. Unfortunately there seems to be an ambivalence towards making a a true difference. A difference that shapes identity and bridges the great divides. Racism, wealth and poverty,...
Using Video to Transform Your Business. Presented at ADMA Forum 2010.
Something strange in your neighbourhood…Who you gonna call? I always felt that libraries were haunted.
Most Online Videos Watched Before Leaving Work
In a new report from Brightcove and TubeMogul, the habits of online video consumers have been spilled. And it seems that most of us are watching the Old Spice videos, or the Chopsticks Kitty video, or the stream from the US oil spill (you can stop watching now!) between 4 and 5pm. Most newspaper and magazine video is consumed between 9 and 5pm, but the trend for viewing online broadcast video is...
The Rainbow Connection →
How a video becomes a viral sensation… First comes the video, then the interview, then the song, then..
Top 5 Reasons to Invest in Video Content this Fin...
Planning the annual marketing budget is often a roundtable affair with plenty of heated debate and opinions. Every executive at the table feels justified in their requests for additional funding, some willing to concede, others willing to fight to the death. It is the latter that should be employed when the suggestion of producing video content is tabled. (Okay, so I run a video production...
Internet Video to Grow 4 times in the next 4...
According to the latest information released in Cisco Systems Annual Visual Networking Index Forecast, it appears as though Internet Video in the AsiaPac region is set to grow by four times by 2014. On a global scale, 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers. With online video providing the bulk...
Viral vs Virile: The Great Video Debate
Many of the client meetings I have often wind their way around to the subject of viral videos. Like the Holy Grail, viral videos have worked their way into our collective conscience as the be-all-and-end-all of video content. I watched Monty Python’s The Holy Grail more times than I attended Economic History lectures during my uni days. The coconuts got me every time. That scene is worthy of...
Say goodnight to the shellshocked battalion Huddled lowly and meek on the floor Say your prayers for the lives that lay broken By the curse of this merciless war Our children cry for their fathers Our mothers cry for their sons And our hearts cry out as the Last Post reminds us That war cannot ever be won Cross your fingers for Lovers returning Cross your hearts and hope never to die Keep...
Shit's changed: The Care Factor in Social Media
At the Connect Now forum in Sydney earlier this month, Gary Vaynerchuk presented his thoughts on the evolution of the new business imperative. He claims that the business that cares more will win. When Amazon bought Zappos.com for $928m in July last year, it surprised a few in the industry. Zappos, an online shoe retailer (and other stuff), does not compete on price. There are plenty of...
First thoughts on 'Promoted Tweets'
I don’t think there was anything particularly revolutionary or unexpected with Twitter’s announcement of the new Ad model yesterday. It’s similar to Google’s own model which means it will be familiar to most of us straight up. In essence, advertisers buy keywords on Twitter that link to their ads. This will first appear in Search, but will soon also be seen in the Tweet...
Participate with Purpose. Engage with Emotion
There were many great insights shared last week at ConnectNow in Sydney. A theme that most of the speakers touched on was the need to set goals and to engage audiences with a real purpose. A simple but timely reminder for many of us! Not all of us started out on Twitter, Facebook or LinkedIn with a purpose - a goal we hoped to achieve through interaction and engagement in a social networking...
Yvette Wants You to be Happy! Ummm, yeah... →
The Art of Listening in Social Media
Last week I spent 2 days at Connect Now (connectnow.net.au) which was perhaps one of the most satisfying and informative 2 days I’ve spent for a while. The line up of speakers was world-class: Brian Solis, Tara Hunt, Gary Vaynerchuck and Debs Shultz from the US; Gavin Heaton, Katie Chatfield, Laurel Papworth, Jim Stewart, Darren Rowse and Stephen Johnson adding weight from a local perspective. ...